D&AD Concept Campaign

This project responds to the ongoing censorship of women’s health language across social media platforms. Words like period, vagina and PCOS are often flagged, hidden or removed, reinforcing stigma and limiting access to important health information.

My mock campaign challenges this by taking the language typically kept private and placing it openly in public and digital spaces. Through bold posters and a PR box, it transforms isolated experiences of censorship into a visible converstation, helping to normalise women’s health and push for greater platform accountability.